There is no question that Craigslist has a formidable presence in the United States as far as classified advertising services are concerned. It belongs to the top 10 among the millions of English-based websites in the world. This is evidenced by the numerous criticisms it has received from the various rival newspapers in competing for the same advertising revenue pie. Despite its success, Craigslist has experienced failures in some of its endeavors, one of which is penetrating Britain. This should change anytime now as nowadays, Craigslist is concentrating its efforts to entering once more the British market.
Craiglist’s Chief Executive Officer, Jim Buckmaster, has announced that the company plans to follow up on its lukewarm presence in Britain. The website has its London counterpart but it has failed to raise the same excitement as the original one. Cultural differences as well as language usage have been identified to be factors on why the British website did not register a phenomenal growth. To illustrate, Craigslist has a listing for apartments, which to Britons are “flats” hence this connection are not made while perusing through the site. The way the London site was designed may also be another consideration.
Craigslist is said to have learned from its mistakes and is set to re introduce itself to Britain.